M.S. Jacovides and Vitabiotics celebrate successful partnership

Cyprus healthcare sector leader the MSJ Group and well-known British company Vitabiotics recently celebrated the success of their collaboration at a high-profile event.

According to a relevant announcement from the companies, their collaboration has positioned the Vitabiotics brand at the top of the sales rank in the Cypriot food supplements market.

The event was organised at the residence of the British High Commissioner, Irfan Siddiq, with esteemed guests including pharmacists and honorary invitees such as the Minister of Health, Popi Kanari, the Director of Pharmaceutical Services, Helena Panayiotopoulou, and the President of the Cyprus Pharmaceutical Association, Ploutarchos Georgiadies.

The event commenced with a welcoming address by the British High Commissioner, who congratulated the two companies on their success, emphasising that professional collaboration is the cornerstone of any business aspiring to lead the market.

Representing Vitabiotics was the Vice President and Technical Director of the British Food supplements company, Rohit Shelatkar, who travelled to Cyprus specifically to attend the event. Shelatkar highlighted that professionalism, dedication to excellence, and effective cooperation are the key drivers contributing to the success of the Vitabiotics brand in both the global and Cypriot markets.

Vitabiotics, with over fifty years of experience in the food supplements industry, is renowned for its comprehensive and rapidly expanding range of products, all backed up by scientific research, the announcement said.

Based in London and present in over 100 countries, Vitabiotics has gained the trust of millions of consumers worldwide. It is the only food supplement company to have received four Queen's Awards in the UK and has been the #1 choice of consumers in the country for years. The brand is also distinguished by its close collaboration with healthcare experts, leading to innovative and effective food supplements, the announcement noted.

Speaking on behalf of the MSJ Group, Sotos Jacovides, Chairman of the Board of Directors, emphasised that their success is a result of the shared vision of the two companies to embrace life and provide consumers with products that enhance their quality of life.

The MSJ Group has a long-standing history and holds a leading position in the healthcare sector in Cyprus and Greece. The collaboration with Vitabiotics in Cyprus was initiated in 2017 and serves as a successful example founded on professionalism and a mutual commitment to human health and quality of life. This success can be attributed to a multitude of factors, including active communication, support, and mutual trust, the announcement said.

Today, Vitabiotics holds a leading position in the Cypriot market, offering high-quality and effective food supplements such as Osteocare: for strong and healthy bones, Jointace for joints and cartilage support, Pregnacare for support throughout pregnancy, Neurozan that aids in normal cognitive function, Feroglobin: a source of iron and folate which contribute to the reduction of tiredness and fatigue, the daily multivitamins range, Wellman, Wellwoman & Wellkid, and Perfectil the range for healthy hair, skin, and nails.

Continuous progress and a dedication to innovation are the values driving this successful partnership forward. Based on these values and their commitment to human health, MSJ Group and Vitabiotics continue their successful journey, providing high-quality products that meet the needs of consumers, the announcement concluded.