New internal initiative for sustainability by Lidl

The long-term programme entitled "Lidl YOU" aims to give approximately 376,000 employees in 31 countries an overview of Lidl’s international commitment towards sustainability and motivate them to participate in the programme either individually or as a group. The aim is to further consolidate the concept of sustainability in corporate culture and in the daily work of its employees.

Lidl follows an international sustainability strategy entitled 'a better tomorrow', which expresses the retail company’s responsibility towards making food available for people and the environment. From now on, the sustainability initiative "Lidl YOU - empowered by #teamlidl" which is designed especially for Lidl employees, aims to strengthen this commitment.

"Our employees and executives play a key role in the successful implementation of our ambitious sustainability strategy,” said Martin Brandenburger, Chairman of the Board of Lidl Cyprus. “At Lidl, we consistently adopt a pioneering role in the food industry through our unwavering commitment to sustainable practices. For us, responsibility means to take action for the good of the planet and the good of people – and to do our best. Because for us, it is important that we face challenges together as a #teamlidl.".

The aim of the “Lidl YOU” initiative is to make sustainability visible, tangible and applicable for all Lidl employees. The context of the initiative is provided by Lidl's international sustainability strategy, which focuses on six pillars, with specific objectives: protecting climate, respecting biodiversity, conserving resources, acting fairly, promoting health and engaging in dialogue. The programme includes communication measures, continuous education and training, the development of innovative tools for learning and sharing experiences, as well as incentive programmes that enable employees to share ideas and put their knowledge into practice.