Cypriot company wins trademark battle against Apple

07:47 - 27 December 2023

Companies Reporter

Indie gaming company Apella Games has won a major battle against tech giant Apple Inc., which, according to a press release by the company, tried to block the startup from registering its name and logo with the European Union Intellectual Property Office (EUIPO), claiming the mark was visually, phonetically, and conceptually similar to Apple’s.

The press release says that in a decision issued on 14 December, EUIPO upheld a ruling made earlier this year, rejecting the American multinational’s claims that the public could confuse the two marks, including associating Apella Games with the Apple trademark.

EUIPO, the press release says, dismissed the appeal, stating that “… the initial overall impression created by the marks, also taking into account their visual differences, was not capable of creating a sufficient similarity, that would lead to a likelihood of confusion in the minds of professional consumers.”

(Source: CNA)

Cypriot company wins trademark battle against Apple

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