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Xenia Chatziioannidou appointed GM of Innovation/ Leo Burnett

Xenia Chatziioannidou has begun a new chapter at Innovation / Leo Burnett taking on the role of General Manager as the advertising agency expands its leadership.

“With over 15 years in the field of advertising and having served in high-ranking positions with dedication and professionalism, Chatziioannidou assumes a leading role in the development and enrichment of the services and value we provide to our clients,” an announcement from the company said.

Vasso Vassiliou, CEO, Innovation/ Leo Burnett welcomed Chatziioannidou, saying, “At Innovation / Leo Burnett, culture, respect, relevance, and professionalism always come first. Xenia shares this mindset and brings a wealth of experience and knowledge to the table, making her the right person for the job. I consider Xenia to be one of the most skilled people in the advertising industry today, and her experience will make a decisive contribution to the development of our company."

Signaling the start of fruitful and productive cooperation, Chatziioannidou commented, "I am very happy to have become part of the Innovation / Leo Burnett family, and I look forward to sharing innovative ideas and campaigns with them. My parallel goal is to incorporate modern, sustainable, and inclusive processes in order to strengthen the company's fundamental human-centered culture.”

Chatziioannidou will begin her new duties on 22 May 2023.

Her previous positions include being Digital Marketing Director at Partners VMLY&R, Director at Byte Digital Agency, Regional Director at ADMINE, and Account Manager at M&C Saatchi London.

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