Limassol-based Buzz Dealer and Queer Destinations launch LGBTQ+ oriented marketing agency 'Qroud'

11:15 - 30 May 2023

Companies Reporter

Buzz Dealer, a global leading digital PR firm that has headquarters in Tel Aviv and Limassol, has partnered with Queer Holdings, the holding company of LGBTQ+ activist Oriol Pamies, to establish Qroud - a full-stack global and multilingual consulting and creative agency focused on this sector.

With a global annual acquisition power of roughly $3.7 trillion, the LGBTQ+ community is one of the segments with highest potential in 2023, yet it is still widely underserved. Brands worldwide are working towards understanding how to tap into this fast evolving market, which requires rethinking of root marketing concepts. The new partnership aims to provide holistic solutions for this purpose, a relevant announcement says.

"In a moment where brands understand that the importance and power of the LGBTQ+ community is undeniable," commented Pamies, "and that we must be included at the core of any strategy, the question is how to do it in the right way. Our teams make sure we provide a genuine approach, putting diversity at the forefront and delivering the right message, through the right creatives to the right audience."

"We at Buzz Dealer are excited to take on this new initiative," added Uri Samet, CEO of Buzz Dealer. "After several successful collaborations with Queer Holdings in the past, I am sure that what we are launching here is the right marketing platform at the right time, to boost the community as a valuable target audience."

Limassol-based Buzz Dealer and Queer Destinations launch LGBTQ+ oriented marketing agency 'Qroud'

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