TheSoul’s 5-Minute Crafts to be broadcast on Rakuten TV

07:00 - 26 June 2023

Technology Reporter

Content provider TheSoul Publishing has partnered with Rakuten TV to launch its flagship channel 5-Minute Crafts on the VOD platform in Europe and the UK.

“The launch of 5-Minute Crafts on Rakuten TV not only brings our engaging, innovative content to more international screens but also reinforces our commitment to inspiring creativity globally,” TheSoul Publishing said announcing the news on its social media.
The DIY digital channel 5-Minute Crafts, which debuted in 2016, presents a series of creative hacks and crafts, providing a variety of fun solutions to everyday problems.

According to TheSoul Publishing, 5-Minute Crafts has over 400 million social media subscribers and has garnered more than 25 billion views on its primary English YouTube channel.

Alongside the launch, Rakuten TV and TheSoul Publishing will join forces on co-promotional and marketing activities to engage viewers and broaden the audience reach.

TheSoul's head of content distribution Jonathan Shrank said, "This is a significant moment for TheSoul Publishing as we continue to extend our FAST channel footprint with another exciting partnership. The launch of 5-Minute Crafts in English and Spanish on Rakuten TV not only brings our engaging, innovative content to more screens across Europe but also reinforces our commitment to inspiring creativity. By bringing unique, engaging, and globally popular content to their viewers, platforms can tap into the established audiences of brands like 5-Minute Crafts, fostering a symbiotic relationship that benefits both parties and, ultimately, the viewers.”

TheSoul’s 5-Minute Crafts to be broadcast on Rakuten TV

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