ORB Communications : A brand's journey to success starts from the... core

07:18 - 17 July 2023

Companies Reporter

Have you ever wondered what the exact meaning of the word Orb is ? The ancient astronomers named the concentric spheres that surround the core of the earth and carry the heavenly bodies in their rotations in this way.

Along the way, and specifically in English terminology, the opinion prevailed that this is a "sphere" and now, this word is used to describe circular objects with an indication of movement.

But what is the role of this term in the marketing and communication industry? ORB Marketing & Communications Boutique provides the answer. Leading the way once again and on the occasion of the company's 10-year anniversary celebrations, the ORB team created an impressive video, presenting its anniversary visual identity, which is characterised by bright colors and constant movement. At the same time, it accurately illustrates the importance of the sphere concept in the industry. After all, this is where the inspiration for the company's name comes from.

In marketing and communication there must be a strong central idea, i.e. the core of the sphere, and around it the targeted and well-thought-out strategy with the actions that are implemented revolving around it in a 360-degree orbit. A strategy that grows and gains weight, helping a brand grow, influence behaviours and change data. Always with a centre of gravity... its core, which throughout time remains the same, turns into a sphere of influence!

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ORB Communications : A brand's journey to success starts from the... core

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