Apple unveils iPhone 15 Pro and iPhone 15 Pro Max
12:24 - 13 September 2023
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Apple has debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium “that’s strong yet lightweight to deliver Apple’s lightest Pro models ever”.
The new design features contoured edges and a customisable Action button, allowing users to personalise their iPhone experience.
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The premium titanium used on iPhone 15 Pro and iPhone 15 Pro Max has one of the highest strength-to-weight ratios of any metal, making them Apple’s lightest Pro lineup ever
Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max.
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In addition to 48MP ProRAW, users can now shoot in 48MP HEIF, with four times more resolution than before
A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before. And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro line-up builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.
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Roadside Assistance via satellite can connect users to AAA if they have car trouble while outside of cellular and Wi-Fi coverage.
iPhone 15 Pro and iPhone 15 Pro Max will be available in four new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin 15 September, with availability beginning 22 September.
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Using a USB 3 cable with iPhone 15 Pro and iPhone 15 Pro Max enables incredibly fast transfer speeds.
“This is the most pro line-up we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”
Find out more about Apple’s new products here