Pixalate: Cyprus-based developers account for 39% of EMEA's total mobile ad revenue

08:10 - 28 September 2023

Companies Reporter

Analytics platfrom Pixalate has reported that 40% of the global mobile in-app open programmatic spend goes to EMEA-registered apps and that Cyprus accounts for 39% of EMEA's total mobile ad revenue.

The report also found that six of the top ten EU developers are registered in Cyprus.

Pixalate is a market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.

The platform’s H 1 2023 EMEA Mobile App Ad Supply Chain Report evaluates the state of the mobile marketplaces in the Europe, the Middle East and Africa (EMEA) region, including device market share, app developer growth, and invalid traffic (IVT) trends.

According to a relevant press release, the research developers registered in Cyprus receive 39% of mobile app open programmatic ad revenue attributed to European developer.

The report also reveals the top EMEA mobile app developers across the Google Play Store and Apple App Store based on estimated open programmatic ad revenue.

According to the report, Apple iPhone captures 35% estimated mobile device market share in EMEA; Huawei and Samsung follow with 19% and 16%, respectively. The analysis also repowered a 19% IVT rate for mobile in-app traffic in EMEA and that 29% of global mobile in-app ad spending goes to EU-registered apps

Download the H 1 2023 EMEA Mobile Ad Supply -Chain Report

Pixalate: Cyprus-based developers account for 39% of EMEA's total mobile ad revenue

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