5-Minute Crafts and Angry Birds announce collaboration

Two globally recognised brands, 5-Minute Crafts® and Angry Birds, have announced a partnership that promises a unique experience for fans of both universes.

Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event from 25 September to 2 October. Millions of fans can dive into 5-Minute Crafts' DIY charm within actual game levels and will encounter in-game prompts, guiding them to watch inspiring videos on YouTube.

But the excitement extends beyond the virtual landscape. TheSoul and Rovio are initiating the #AngryCraftsChallenge, which encourages fans to create real-life Angry Birds levels using household items. As showcased in TheSoul’s kickoff video on YouTube Shorts, the challenge paves the way for fans to imagine, create, and share their unique game levels.

The best entries will win prizes, including plushies and in-game goodies. Entries close on 30 September, with winners unveiled on 4 October. Find out more details about the competition here.

Patrik Wilkens, the Vice President of Operations at TheSoul Publishing, shared his enthusiasm: "This collaboration combines physical creativity with gaming in the most exhilarating way. We're crafting a bridge between the tactile joys of DIY and the dynamic world of Angry Birds. We eagerly anticipate the wave of creativity our global audience will bring".

Adrián Navarro Pérez - Lead Level Designer at Angry Birds Friends, added, "In uniting with 5-Minute Crafts, we're celebrating innovation and creativity. We are thrilled to see how fans will interact with the beloved Angry Birds universe in such a tangible, immersive, and imaginative way".

Rovio Entertainment Corporation is a global mobile-first games company that creates, develops, and publishes mobile games which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing.

Most of the employees are based in Finland where Rovio is headquartered.

TheSoul Publishing is a leading digital studio that produces engaging, positive, and original content for a global audience. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases entertaining brands in 21 different languages, which are distributed through a social media-driven cross-platform network.

TheSoul Publishing’s award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion, live-action videos, music videos, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar.

Founded in 2016, TheSoul Publishing is headquartered in Cyprus and has state-of-the-art production studios and offices across Europe and the U.S.