Darefore names world-class triathlete Matt Hanson a Brand Ambassador

Darefore, KV Fund I portfolio company and a leading innovator in cycling and sports technology, has proudly announced its new partnership with world-class triathlete Matt Hanson.

As the brand’s latest ambassador, Hanson will showcase Darefore's state-of-the-art cycling products, inspiring athletes across the globe to achieve peak performance.

Matt Hanson is a seasoned professional triathlete and coach with a proven track record of success, 6x Ironman and 7x 70.3 champion including the Ironman 70.3 Chattanooga 2024. As both a competitor and a coach, Hanson brings extensive experience and an unwavering commitment to excellence. His passion for triathlon and dedication to pushing limits align perfectly with Darefore's mission to empower athletes with the tools they need to maximise their potential.

Through this partnership, Hanson will integrate Darefore's advanced performance tracking technology into his own training routine, showcasing the impact of posture tracking on elite athletic performance. In addition, he will share engaging content, personal insights, and training tips to help his followers understand the true value of Darefore’s products.

"We're excited to welcome Matt Hanson to the Darefore family," said Marios Kyriakou, CEO of Darefore. "We founded Darefore with the mission to empower athletes of all levels to optimise their performance. Recognising the critical role of posture and positioning in cycling, we developed our innovative technology to provide real-time feedback and insights. As our company grew, we realised the time was ripe to partner with a world-class athlete like Matt Hanson to amplify our message and showcase the transformative impact of Darefore on the triathlon and cycling community."

Matt also expressed his enthusiasm for the collaboration: "Throughout my career, I've always sought ways to refine my technique and maximise my efficiency. Darefore has been a game-changer. For the first time, I've been able to objectively track my posture, seating position, and other key metrics that directly impact my performance. With Darefore's data, I've made targeted adjustments during training and races, leading to significant improvements in my times and overall efficiency. I'm excited to share the benefits of this technology with other athletes, from seasoned professionals to weekend warriors."

Darefore is at the forefront of cycling and sports technology, offering innovative tools that empower athletes to optimise their performance. With posture tracking technology and real-time data insights, Darefore is dedicated to helping cyclists and triathletes improve their form, enhance efficiency, and reach their full potential.