TheSoul Publishing expands services for content creators with acquisition of Mediacube

TheSoul Publishing, the Cyprus-based award-winning international digital studio that produces original content, has announced its acquisition of a majority stake in content creator-focused fintech solutions provider Mediacube.

According to a relevent announcement, TheSoul Publishing, a global leader in digital media and content creation services, has acquireda majority stake in Mediacube, a certified partner of YouTube and Meta that offers fintech solutions to nearly ten thousand creators across 132 countries.

TheSoul Publishing CEO Arthur Mamedov and Mediacube CEO Michael Bychenok jointly announced the deal.

"Over the last decade, Mediacube has become a game-changer in the creator economy and a market standard for creator finances, providing tools that empower creators to effortlessly manage and maximize their earnings on YouTube and Facebook. The offering includes flexible payouts, early payments and creator advances," the announcement noted.

TheSoul Publishing CEO Arthur Mamedov

It continued that this acquisition "Represents another step in TheSoul Publishing’s ongoing strategy to develop an integrated multi-platform creator ecosystem. The combined expertise of TheSoul and Mediacube offers creators an unmatched suite of tools and services to elevate their content, expand their global reach, drive business growth and manage their finances. This deal follows TheSoul’s 2022 acquisition of Underscore Talent, the leading next-generation talent management company known for its diverse and successful creator base."

As pointed out by the company, TheSoul Publishing has long been at the forefront of digital content innovation, generating 30 billion social media views monthly across its entertainment brands.

"With a proprietary suite of technologies designed to optimize analytics, content creation, and distribution, TheSoul will now integrate Mediacube’s fintech tools and solutions, creating a unique and vertically integrated offering for creators of all sizes and at various stages of growth," the announcement notes.

"Our vision for TheSoul is rooted in an ecosystem approach. We make sure we deeply understand the market, its dynamics, and all its moving parts. This allows us to craft a value proposition that supports creators at every stage of their journey,” said Mamedov. “Our goal is for TheSoul to become a leading business platform for media, amplifying the voices of creators and top brands."

Mediacube CEO Michael Bychenok

Mediacube CEO Bychenok added, “Mediacube has simplified money management for creators worldwide and has built a very competitive offering of financial tools. Now, through this partnership with TheSoul Publishing, we know we’re taking our fintech solutions even further. Merged with TheSoul’s advanced technology, infrastructure, and distribution capabilities, our combined efforts have already started to unlock unseen opportunities for both our companies and for creators globally. This is the case where 1+1 will be 11.”