Exness unveils rebranded MINI fleet & a wave of new white cars

Exness, a Limassol-based leading fintech company, has unveiled the final phase of its company-wide rebranding initiative with a refresh of its iconic MINI Countryman fleet. The 1,022 cars, a familiar sight across Cyprus, are receiving a stylish update with sleeker, more discreet branding. A striking white model is also joining the familiar black MINIs on the roads.

This move signifies more than just a new coat of paint. The black and white MINIs visually represent the core philosophy of Exness, a harmonious balance between an ethical approach to business and a tech-driven methodology to product development.

With 248 new white MINIs making their presence on Cyprus roads, Exness is gradually establishing a visual equilibrium that echoes Exness' values. The company’s vision is to reach an equal number of white and black cars on the road – a constant reminder of the company's dedication to its core principles.

Petr Valov, Exness Founder & Chief Executive Officer, expressed, “Just like the Yin and Yang symbol, these two contrasting colors represent the duality of our company’s core values. Black symbolizes sophistication, power, and stability, while white represents transparency, trust, and clarity. This balance is at the heart of everything we do, from the services we provide to our clients and partners to our commitment to social responsibility. I'm thrilled with this sophisticated new look for our company cars, and I can't wait to see this equilibrium on the roads of Cyprus.”

By offering this benefit to all its employees in Cyprus, Exness not only recognizes the contributions of its team but also demonstrates a commitment to creating a rewarding and enjoyable work environment. This benefit further enhances Exness' reputation as an employer of choice, aligning perfectly with its recent recognition as a "Best Place to Work" for 2024. This global accolade follows three consecutive years (2021-2023) of achieving the same certification in Cyprus.

Exness is a global multi-asset broker which uses a unique combination of technology and ethics to create a favorable market for traders and raise the industry benchmark. Exness attributes its success to leveraging technology to offer clients an ethical and frictionless trading experience. Beyond its business achievements, the company has a comprehensive CSR vision, showcasing its dedication to creating a positive impact within the communities it operates.