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Piki welcomes official launch of KREAB's international rebranding of Cyprus

10:22 - 11 December 2024

Economy Reporter

The launch of the campaign with the international communications agency KREAB for the rebranding of Cyprus was announced in a post on social media by Deputy Minister to the President, Irene Piki.

KREAB was chosen through a tender process launched by Invest Cyprus and comes amidst President Nikos Christodoulides’ ongoing commitment to improving the island’s image as an investment destination overseas.

"With steady steps, we are enhancing Cyprus's international image to strengthen the sustainability and competitiveness of the economy," Piki wrote, officially announcing the launch of the campaign.

"With a strategic vision and significant reforms, we are turning a new page and moving forward, bolstering the credibility of our country," she added.

In full, Piki's post, translated from the original Greek, said, " Invest Cyprus, in collaboration with the Presidency of the Republic, is launching a campaign with the international communications firm KREAB, selected through a relevant tender process. With steady steps, we are enhancing Cyprus's international image to strengthen the sustainability and competitiveness of the economy.

With a strategic vision and significant reforms, we are turning a new page and moving forward, bolstering the credibility of our country. It is crucial that these changes are communicated on the international stage to dispel outdated or incorrect perceptions about our nation, bringing multiple benefits to the economy and society."

Also read: KREAB selected to undertake Cyprus' international rebranding

(Sources: InBusinessNews/X)

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