Economy category powered by

Piki welcomes official launch of KREAB's international rebranding of Cyprus

10:22 - 11 December 2024

Economy Reporter

The launch of the campaign with the international communications agency KREAB for the rebranding of Cyprus was announced in a post on social media by Deputy Minister to the President, Irene Piki.

KREAB was chosen through a tender process launched by Invest Cyprus and comes amidst President Nikos Christodoulides’ ongoing commitment to improving the island’s image as an investment destination overseas.

"With steady steps, we are enhancing Cyprus's international image to strengthen the sustainability and competitiveness of the economy," Piki wrote, officially announcing the launch of the campaign.

"With a strategic vision and significant reforms, we are turning a new page and moving forward, bolstering the credibility of our country," she added.

In full, Piki's post, translated from the original Greek, said, " Invest Cyprus, in collaboration with the Presidency of the Republic, is launching a campaign with the international communications firm KREAB, selected through a relevant tender process. With steady steps, we are enhancing Cyprus's international image to strengthen the sustainability and competitiveness of the economy.

With a strategic vision and significant reforms, we are turning a new page and moving forward, bolstering the credibility of our country. It is crucial that these changes are communicated on the international stage to dispel outdated or incorrect perceptions about our nation, bringing multiple benefits to the economy and society."

Also read: KREAB selected to undertake Cyprus' international rebranding

(Sources: InBusinessNews/X)

News Feed

Read More

The essential ingredients for Cyprus’ future as an international business and financial hub
Tourist arrivals up 7.5% in Q1, down 0.8% in March
Cyprus-Germany Business Association holds networking event in Nicosia
Makis Keravnos urges structured dialogue between EU-USA on tariffs
New era at CIBA with Vassilios Demetriades at the helm
Cabinet approves bills for national unit to implement economic sanctions
Second-placed Cyprus among the EU members transporting most freight by sea in 2023
The profiles, HQs, assets under management and more of Plug and Play Tech Center and Tenstorrent
Invest Cyprus joined President Christodoulides on roadshow to strengthen US–Cyprus strategic ties
How to develop the Cypriot economy through the eyes of businesses... Their demands and proposals