Invest Cyprus presents Cyprus’ proactive approach to investor support at WAIPA event

07:07 - 02 December 2024

Economy

A session held by the World Association of Investment Promotion Agencies (WAIPA), entitled "Informative Advertising is Persuasive", brought together industry leaders to explore the art of engaging with investors and fostering trust and loyalty through effective communication strategies.

During the session, Invest Cyprus CEO Marios Tannousis discussed Cyprus’ proactive approach to investor support and how the country’s geopolitical positioning as a pro-peace member of the EU has attracted significant FDI. He further highlighted the growing dominance of the tech industry in Cyprus and its role in job creation and economic development.

Nawied Jabarkhyl, Director and Head of International Media Relations at APCO, led the discussion that provided invaluable insights into building strong investor relationships.

Gareth Hagan, CEO of OCO Global, emphasised the transformation of industries like technology and energy and how this shift is reshaping investment promotion. He focused on the importance of understanding long-term investor goals to drive sustainable growth.

Zehra Fattah, Founder and Managing Director of Kent Consulting & Events, underscored the importance of prioritising long-term impacts in investment strategies. She highlighted the role of renewables, technology, and AI in creating sustainable growth and praised WAIPA’s role in fostering global investment collaboration.

WAIPA said the session underscored the importance of transparency, personalised engagement, and leveraging innovative tools to build trust while maintaining strategic focus.

Invest Cyprus presents Cyprus’ proactive approach to investor support at WAIPA event

News Feed

Read More