Luxury fashion house Zegna at Kult boutique
10:14 - 21 February 2024
KULT Boutique announced that it has entered into a collaboration with the iconic Italian fashion house Zegna, whose menswear is now available in select boutiques island wide.
A global leader in men's fashion, Zegna is renowned for combining innovative design with the traditional art of Italian tailoring. Founded by Ermenegildo Zegna in the city of Trivero in Northern Italy in 1910, the luxury menswear house includes works dedicated to stylish men who value high quality and comfort.
The idea that "items should fit our personality and not follow specific rules" is perfectly understood by the artistic director of the house, Alessandro Sartori, who invests in luxury leisurewear, following in turn the creative path of its founder.
The latest Spring / Summer 2024 collection exudes a sense of elegance. Airy jackets with low or stand-up collars, round-neck t-shirts and vests conjure up a carefree, but at the same time practical mood. Trousers feature a relaxed fit, while shorts and overalls offer a more functional sensibility. Irregular lines cover the outside and inside of the clothes, and appear in folds and linings, representing the interplay of uniformity and unevenness.
Meanwhile, true to its mission to “create a better and greener future”, Zegna operates in harmony with nature and continues to invest in the preservation of OASI ZEGNA, a park with approximately 500,000 trees in Trivero. Today, the park is one of the fashion house's most valuable assets and represents a different aspect of Made in Italy.
The KULT-Zegna collaboration offers a special and premium experience to fashion lovers. KULT represents more than 80 brands on the island. It began its journey in 1998, within the hotels of the Thanos Hotels & Resorts Group. Subsequently, independent boutiques were created in central locations throughout Cyprus.
Zegna’s creations are available at the KULT boutiques on Stasikratous Street in Nicosia, the emblematic “One” and the City of Dreams Mediterranean integrated casino resort in Limassol. They will also be available at the Anassa hotel boutique in Paphos, once it reopens in March, as well as online at https://www.kult.com.cy/collections/zegna