Lidl launches its UEFA EURO 2024TM campaign: Lidl Kids Team

Lidl, Official Partner of UEFA EURO 2024TM, announces the Lidl Kids Team programme, a campaign to give over 1,100 children Europewide the chance to be an official UEFA EURO 2024 player escort.

Lidl Cyprus is launching a competition for parents/guardians to enter to potentially win a spot on the Lidl Kids Team for their child between the age of 6 and 10 years old, regardless of gender, origin, or physical or mental abilities. Using the Lidl Plus App, parents/guardians need only to complete the relevant in-app entry forms and the winners will be randomly selected to ensure equal chances for all participants.

Successful entrants will not only win the player escort experience. Lidl also covers all expenses in the accessible travel experience to the UEFA EURO 2024 in Germany for the applying parent/guardian and their child. This guarantees that every winner can participate in this once in a lifetime experience whatever one’s financial situation. There will be a jam-packed itinerary filled with fun, and educational local experiences, ahead of joining Europe’s best football players on the pitch in front of tens of thousands of fans at a UEFA EURO 2024 match.

The tournament, taking place in Germany from 14 June to 14 July, 2024, will see the top national football teams in Europe compete to be crowned European Champion. With 22 player escort spaces available (11 for each team) at each of the 51 football matches in the tournament, there are plenty of opportunities to win an unforgettable experience for you and your child on one of football’s biggest stages.

Martin Brandenburger, CEO and Chairman of the Board of Directors of Lidl Cyprus, said, “At Lidl, we put people in the centre of our activities. Working with UEFA, we’re delighted to be able to offer such once-in-a-lifetime experiences to our customers through the Lidl Kids Team programme. We want to show our customers that we’re on their team. Whether that’s finding the best possible prices to make their food shop more affordable, offering the freshest fruit and vegetables, or giving them access to one of the biggest football tournaments out there, we’ve got them covered.”

Being active in more than 30 countries we as Lidl are proud to combine a diverse culture within the company. With the launch of our mission statement “together at Lidl” in 2023 our Lidl Board of Directors unequivocally manifested that Lidl promotes and demands fair, open and trusting cooperation - and does not tolerate unequal treatment. Putting fairness, equal opportunities and inclusion first will lead Lidl´s activities through the whole UEFA season. Being part of the Lidl Kids Team is just the beginning. This year, Lidl wants to bring the millions of football fans together to celebrate the tournament – at home with family and friends or in the Lidl Fan Zones. There will be opportunities for all Lidl customers to win free tickets to UEFA EURO 2024 matches. So, keep your eyes on your Lidl Plus app for more information.

The Lidl Kids Team competition will be open for entries from 4 March 2024, to 1 May 2024. All lucky winners will be informed by Lidl Cyprus via email. To protect from any fraud, please do not react on any other form of contact.

To download the Lidl Plus app and be in with the chance of winning, click here: App Store, Google Play or Huawei AppGallery.