Razvan Bordea: Today's travellers are increasingly prioritising sustainability and CSR

With years of experience in the sector, Razvan Bordea, the General Manager at Paphos’ Annabelle Hotel - Thanos Hotels and Resorts recently shared his thoughts on the ever-evolving hospitality industry.

He reveals the qualities guests are now prioritising when choosing somewhere to stay, talks about his choice to live and work in Cyprus.

What are the ingredients of success that make your guests choose Annabelle Hotel? Since Paphos has a plethora of hotels, what is your competitive advantage?

Being one of first luxury hotels in Paphos, Annabelle stands as a testament to a rich and storied past. As a guest you immerse yourself in the charm of yesteryears while indulging in modern comforts. Annabelle prides itself on being more than just a place to obtain a room. It's a vibrant community where guests are treated like family from the moment they arrive, with a high standard personalised service. Over the years, this has created strong bonds between the clients and the team, therefore a community feeling. Additionally, after an extended renovation in 2018, we added extra comfort and facilities for our clients. Offering luxurious amenities such as a great SPA, high-quality dining options, well-appointed rooms, and beautiful grounds can attract guests seeking a premium experience.

How would you describe your customers' experience?

At Annabelle, we understand that the true essence of hospitality lies in creating unforgettable holistic experiences for our guests. We offer a journey of relaxation and wellness, adventure, culinary delights, indulgent spa treatments and entertainment during the evenings. For those seeking adventure, Annabelle offers a variety of exhilarating excursions that showcase the natural beauty of Cyprus surroundings. These are combined with visits at wineries, wild scenery, Paphos Forest flora and fauna, monasteries, hidden villages, as well as gatherings with local artists and participation in traditional handicraft workshops such as sculpture and ceramics.

What is the profile of Annabelle visitors? How does the Hotel serve visitors of different categories eg. families, Cypriot or foreign tourists etc?

In the ever-evolving landscape of hospitality, catering to diverse guest preferences remains paramount. At Annabelle, among the most sought-after demographics are those who prioritise high-quality services and exquisite culinary experiences. This guest profile embodies a blend of sophistication, discernment, and a penchant for memorable stays. Annabelle offers a unique experience tailored to satisfy the desires of both adults seeking tranquillity and families craving unforgettable adventures. Moreover, the blend of different nationalities, including locals, creates a very special atmosphere. Whether you're seeking a romantic retreat for two, a special family vacation, or a wellness and athletic gateway, Annabelle offers the perfect blend of elegance and excitement, making it a haven for travellers of all ages.

Visitors are becoming increasingly sensitive to the issues of sustainability and corporate social responsibility. How does your hotel meet these requirements?

Beyond the traditional desires for comfort and luxury, travellers are increasingly prioritising sustainability and corporate social responsibility when choosing accommodations. This shift reflects a broader trend toward conscious consumerism, where individuals seek to align their spending decisions with values of environmental stewardship and social impact. At Annabelle we have implemented a range of sustainability measures. These include initiatives to reduce energy consumption, use of solar panels, minimise waste generation having a strict monitoring system, conserve water resources, and support local communities. We support various charitable causes, and we are partnering with local organisations to address education and social issues, local charities and nonprofit organisations through donations, volunteer programs, and fundraising events. Furthermore, our hotel is dog friendly, and we try to raise awareness on the serious matter of stray dogs by supporting and being fully committed to the Simba Animal Aid - Cyprus Dog Shelter.

You have many years of work experience in the hotel sector abroad. Why did you choose, after so many years, to finally stay in Cyprus and at the Annabelle?

I guess I developed a personal affinity for Cyprus, whether is due to the climate, culture, the people and the lifestyle. I feel that hospitality plays a significant role in Cypriot culture, and visitors often experience a warm welcome from the locals. It is truly a wonderful place. Annabelle charm attracts not only the clients but also our employees. From the beginning I loved the idea of working at Annabelle. Working in a place you love can be incredibly fulfilling and rewarding. Equally significant has been the unwavering support I received from everyone at Thanos Hotels and their passion for creating unique hospitality experiences.

What is your strategic plan for the hotel the coming years? Should we expect something new?

Our present and future strategic plan is to navigate the ever-changing landscape of the travel industry which requires a delicate balance between innovation and tradition. By staying attuned to the needs and vibes of travellers, embracing emerging trends while preserving timeless traditions, while prioritising customer loyalty, our hotels can always maintain momentum and remain favorites among travellers for years to come.