Bank of Cyprus new 'pronomia' loyalty scheme – “Our way of saying 'thank you' to our customers”

Bank of Cyprus is showing its appreciation to customers, this time leading the way, by introducing the first-ever loyalty scheme in Cyprus that focuses on the customers and their overall relationship and association with the Bank.

The new 'pronomia' loyalty scheme primarily aims to acknowledge and reward loyal Bank of Cyprus customers through privileges and benefits - based on the number of products they own and the level of association with the Bank and its subsidiaries, Eurolife and Genikes Insurance.

The 'pronomia' scheme consists of three tiers featuring different entry criteria and different privileges which are upgraded from one tier to the next. Privileges include bonus antamivi scheme points, exemption from initial bank fees for new loans, lower interest rates on new loans, discounts on new insurance policies and discount vouchers, prize and draws for participation in events.

For customers to be eligible to register to 'pronomia', they must meet at least four minimum requirements: deposit monthly income, be a cardholder, an active 1bank subscriber and a reliable and credible customer.

To participate in the Scheme, customers must register via BoC Mobile App or Internet Banking, where they can instantly be notified about their tier and the privileges they're entitled to. Customers meeting the minimum requirements and/or additional entry criteria will, depending on their overall cooperation with the Bank, get assigned to one of the three tiers - Silver, Gold, or Diamond.

For more information, those interested should visit the webpage of the Scheme (https://www.bankofcyprus.com/en-gb/Personal/pronomia/) where they can find out details about the minimum requirements and the additional entry criteria for each tier.

“Always a step ahead, Bank of Cyprus continues to lead the way, focusing on the personalised needs of customers. This is how we say 'thank you',” the bank said in a press release.