ImarComms launches short course on ‘AI in Digital Marketing’

ImarComms Digital, a leader in digital marketing education and Global Partner of the Digital Marketing Institute, has introduced its newest course, 'AI in Digital Marketing'.

The company described it as a “practical, short programme designed to elevate the marketing strategies of modern professionals”. As it said, this course is tailored to marketing professionals and business leaders who are eager to embrace Artificial Intelligence (AI) as a powerful tool for driving innovation and enhancing digital campaigns.

“In today’s fast-paced digital landscape, staying ahead is critical. With this in mind, the 'AI in Digital Marketing' course offers a unique blend of theoretical insights and hands-on learning, ensuring participants gain a deep understanding of AI's role in transforming customer engagement and business growth,” it said.

What You’ll Learn:

• Hands-On, Practical Lessons: Discover the fundamentals of AI and how to integrate these technologies into your marketing strategies. The course offers a balance between theory and real-world application, enabling participants to implement AI-driven campaigns confidently.
• AI Toolkits and Real-World Examples: Learn to use top AI tools like ChatGPT and Stability AI to enhance customer research, content creation, and campaign optimisation with practical, step-by-step guidance.
• Data-Driven Marketing Mastery: Understand the power of AI-powered data analysis. This course teaches participants how to extract key insights from data, refine marketing strategies, and drive measurable results.
• AI Ethics and Best Practices: Learn to navigate the ethical considerations of AI use in marketing, ensuring transparency, responsibility, and trust in AI-driven campaigns.

Achieve Global Certification: Upon successful completion of the course and a 1-hour computer-based exam, participants will receive a globally recognised Digital Marketing Certification, endorsed by the Digital Marketing Institute (DMI). Graduates will also receive a certified professional badge, showcasing their expertise on platforms like LinkedIn.

Good Value: The entire course, including the certification exam, is available at a highly competitive price of just €500 plus tax until September 24, offering a blend of affordability and world-class education.

Join the Global Digital Marketing Community: Validated by industry leaders such as Google, LinkedIn, Meta, IBM, and HubSpot, this course offers access to DMI’s learning platform and the opportunity to network with a global community of marketing professionals.

ImarComms Digital, global partner of the Digital Marketing Institute, may also deliver the course on client premises for corporations that want to customise the AI experience for their employees.

“ImarComms Digital, is committed to providing continuous support throughout the course, ensuring an easy and successful learning experience,” it concluded in its press release.

For more information or to enroll in the course, visit imarcomms.com