TheSoul partners with leading toy and game company Hasbro for new TRASFORMERS stop-motion series

Limassol-based TheSoul Publishing and Hasbro Inc., a leading toy and game company, have announced a new toy stop-motion 14-episode series, TRANSFORMERS ONE: NEW ADVENTURES, premiering on the official TRANSFORMERS YouTube Channel on 17 January at 7am ET.

The bi-weekly stop-motion series will capture the trendiness of gaming and POV-style content, infused with bursts of action-based comedy and high-stakes drama inspired by TRANSFORMERS ONE.

New episodes will be released every Friday and Saturday to transport fans directly into key locations from the TRANSFORMERS ONE film. This series takes place beyond the existing canon and offers fans a unique perspective on their favourite characters’ points of view, Hasbro said.

"We are delighted to give fans a new opportunity to revisit the world of Cybertron depicted in the TRANSFORMERS ONE animated feature film," said Alyse D’Antuono, Vice President, Global Brand Strategy and Management, Action Brands at Hasbro. "This collaborative effort with TheSoul Publishing continues to push the boundaries of the TRANSFORMERS brand and reach new fans around the world. We invite you to explore this fresh perspective inspired by the movie and join us for the premiere on January 17."

Patrik Wilkens, Vice President of Business Development at TheSoul Publishing, added: “Working with the Hasbro team on TRANSFORMERS ONE and using our expertise in social media and stop motion animations to bring these incredible stories to an expanded global audience is an amazing opportunity for TheSoul Publishing."

Featuring Hasbro's TRANSFORMERS ONE toy line as the leading stars in this YouTube shorts series, which includes Robot Battlers, Studio Series characters, and Prime Changers.