CPO, The Costas Papaellinas Group of Companies, unveils bold rebranding (video)

CPO, The Costas Papaellinas Group of Companies, one of Cyprus’ most storied, distinguished and respected companies, is proud to unveil its dynamic new branding and corporate identity.

Established in 1928, CPO’s rebranding marks a pivotal moment in the company’s history, embodying its enduring legacy and commitment to family-trusted brands and values.

CPO is a leading importer, exclusive agent, and Business-to-Business distributor of global brands in the fields of Health, Beauty, Personal Care, and Food across Cyprus and Greece. With primary commercial operations in Medical, Pharmaceutical, FMCG, and Cosmetics and Perfumery sectors, CPO has built a reputation as a leader, trusted partner and provider in these vital industries.

At the heart of CPO’s new identity is the peacock—a symbol of Hera, the ancient goddess of family and care. This sacred bird represents the essence of CPO’s ethos: a family-owned business that places people at the centre of everything it does. From its dedicated staff to its trusted principals and loyal consumers, CPO fosters an extended family that thrives on trust, collaboration, and care.

“Our new brand identity reflects the very foundation of who we are as a company,” states Paris Papaellinas, CEO, “For nearly a century, CPO has been more than a business. We are a family that prioritises people—our team, our principals, and the communities we serve. With this rebranding, we celebrate our legacy while looking ahead to the future with strengthened purpose”

A Legacy of Brands. A Family of Values.

CPO’s new brand commitment, “A Legacy of Brands. A Family of Values.”, captures the company’s unique positioning as the steward of world-renowned brands while rooted in the principles of family and care. This rebranding reaffirms CPO’s dedication to bringing trusted, high-quality products to the market, while maintaining its commitment to corporate social responsibility.

From supporting local communities to fostering human connection through its products and partnerships, CPO’s mission extends beyond business success. It is about creating a meaningful impact in the lives of those it serves.

Making Their Mark for the Future

The unveiling of this new branding is more than a visual transformation; it is a declaration of CPO’s steadfast commitment to its values. The updated look and messaging signal a company poised for continued success, underpinned by the same guiding principles that have made it a leader in the industry for nearly a century.

About CPO

Founded in 1928, CPO, The Costas Papaellinas Group of Companies, is a family-owned business and a leader in the Cypriot and Greek markets. Built on a foundation of legacy, care, and innovation, CPO continues to thrive by prioritising its people and communities whilst representing some of the world’s most trusted brands.

For more information, please visit www.papaellinas.com