Voici La Mode Group bringing 'Pret A Manger' to the Cypriot market
08:08 - 07 January 2025
The Voici La Mode (VLM) Group is moving forward with a business move that is expected to rewrite the local catering industry map.
The entry into the Cypriot market of Pret A Manger, a highly popular brand based in London, is expected to be achieved within 2025.
According to InBusinessNews sources , the Voici La Mode Group (VLM) has made a business move that is expected to diversify conditions in the catering sector, as through the franchise agreement the Group plans to open Pret A Manger stores in several areas of the island.
The multinational franchise chain of sandwich and coffee shops is arriving in the Cypriot market with the aim of becoming a magnet for consumers, serving fresh sandwiches, salads, hot food options, pastries, snacks and of course organic coffee and other hot and cold beverages.
The plans of the retail, fashion and catering group Voici La Mode (VLM) include opening stores both on high streets and in shopping centres in Cyprus, thus offering easy access to consumers.
Pret A Manger
It is recalled that the chain, also known as "Pret", has been in business for about four decades. It was founded in 1983, opening its first store in the Hampstead area of London, while in 1986 it began its expansion and today has stores in over 700 locations, on four continents.
Fans of the well-known brand can enjoy it, among others, in the United Kingdom, the United States, the Middle East, India and Europe and soon in Cyprus.
The VLM Group
The Voici La Mode group operates in the fashion retail and catering sector, representing brands such as Marks & Spencer, Celio, Sfera, Etam, Undiz, Mamas & Papas, Accessorize and the Café La Mode chain of restaurants. It is also the exclusive representative of Marks & Spencer in Romania.
(Source: InBusinessNews)