The Deputy Ministry of Tourism is putting emphasis on quality over quantity

"2024, despite the initial difficulties, closed with impressive results for Cypriot tourism," said the Permanent Secretary of the Deputy Ministry of Tourism, Costas Constantinou, in an address on behalf the Deputy Minister of Tourism, Kostas Koumis, in the context of the 46th Hotel Industry Conference & HORECA Expo presented by the Cyprus Hotel Association.

Despite global challenges, such as economic pressures, travel uncertainty and geopolitical developments, the Cypriot tourism industry has demonstrated its dynamism and adaptability, confirming its central role in the country's economy, he said.

The prospects for 2025 and the need for a change of strategy

Looking ahead to 2025, the Deputy Ministry of Tourism is expressing cautious optimism. Although challenges remain, such as the energy crisis, air connectivity and economic uncertainties in Europe, Cyprus is expected to have another successful tourism year.

However, the strategic direction is changing: The Deputy Ministry now places greater emphasis on the quality of the tourism product, rather than the quantity of arrivals.

"2024 marked the end of an important ten-year cycle for Cypriot tourism," Constantinou said, reading Koumis’ speech.

"The world is changing, travelers' demands are shifting, and Cyprus must innovate to remain competitive."

The main challenges of the tourism sector

Cyprus tourism faces challenges similar to those of other international destinations. Climate change is now a determining factor, as rising temperatures and water scarcity affect both infrastructure and tourism activities.

At the same time, the increase in traffic creates pressure on existing infrastructure, which requires investments in public transportation, hotel facilities and air services.

Another critical issue is the lack of specialised personnel, as the tourism sector relies on interpersonal service.

The Deputy Ministry has already reached an agreement with the Egyptian government to cover human resources needs, while also implementing employee training programmes during the tourist low season.

Overtourism is another significant challenge, as the concentration of large numbers of visitors in specific areas and periods can lead to environmental pollution and a reduction in the quality of life of residents.

To address this phenomenon, the Deputy Ministry is promoting the development of tourist destinations in mountainous and rural areas, providing incentives for their boost.

Solutions and strategy for a sustainable future

Although the challenges are significant, there are specific solutions and strategies that can ensure the sustainable development of the sector, according to the responsible Deputy Minister.

The green transition is at the forefront, as sustainability is no longer an option, but an imperative. The Deputy Ministry, according to Koumis in his address read out by Constantinou, encourages tourism operators to invest in environmentally friendly infrastructure and adopt responsible practices, such as waste management and reducing energy consumption.

At the same time, the diversification of the tourism product is a strategic priority. Cyprus must expand its tourism narrative beyond the “sun and sea” model and invest in specific forms of tourism, such as cultural, gastronomic, sports and ecotourism.

Particular emphasis is also placed on promoting Cyprus as a destination through a dynamic branding strategy.

The Deputy Ministry of Tourism has already increased its budget for promotional activities, aiming to highlight not only the island's natural beauties, but also the unique culture and authenticity of the Cypriot experience.

A future based on innovation and collaboration

Technology and digital transformation play a crucial role in the future development of the tourism sector.

The Deputy Ministry is providing incentives for the integration of new technologies in the management of tourism businesses, such as the use of data analytics to better understand visitor preferences and the implementation of "smart" solutions to improve the traveler experience.

Finally, the success of Cypriot tourism is based on the cooperation of all stakeholders: government, private sector, local communities and tourists themselves.

Constantinou, on behalf of the Deputy Minister, called on professionals in the sector to actively participate in the formulation of policies, pointing out that tourism is not only an economic activity, but also a means of preserving cultural heritage and improving the quality of life of residents.

(Source: InBusinessNews)