Breezy launches AI-powered robotic line in Poland for grading and upgrading pre-owned smartphones

Breezy, a subsidiary of the ASBIS Group specialising in the refurbishment and remarketing of second-life IT products, has unveiled a cutting-edge facility in Raszyn (just outside Warsaw), Poland.

This state-of-the-art plant uses advanced artificial intelligence (AI) and robotic solutions to efficiently grade and upgrade pre-owned smartphones. The innovative production line is capable of grading up to one million devices and refurbishing up to 320,000 smartphones per year. Taking up just 600 m2 of space, the new facilities enhance Breezy’s ability to deliver high-precision diagnostics and process pre-owned devices.

The grading and sorting line features 18 robotic workstations and requires only 4 human operators per shift. All devices received at the facility first pass through a DECANT station, where product models, IMEI, and serial numbers are automatically detected. The station also erases data in compliance with NIST-800-88 standards; charges the phone’s battery; uploads the diagnostic application; connects to the local network; and transfers diagnostic data to the device management database.

After being cleaned and loaded onto a buffer conveyor, devices undergo a series of automated inspections. The process begins with AI-powered visual detection to identify scratches on the screen, as well as on the entire body of the smartphone. This is followed by robotic audio tests in a soundproof chamber, covering low, mid, and high frequencies for precise results. Further evaluations include automated tests for touch functionality, buttons, and cameras. The sorting station then determines if a device is ready for cosmetic refurbishment or needs polishing, a battery change, or electronic repairs.

Next, an automated photography booth takes high-quality images of the smartphone’s body from six angles. These photos are instantly uploaded to the device’s digital portfolio to provide transparency for buyers.

Each device is subsequently moved by conveyor belt to a robotic station for data erasure and power-off, followed by packing in individual protective, eco-friendly foils, and labeling. In the outbound warehouse, the devices are loaded into retail gift boxes or bulk master cartons, with labeling tailored to their destination markets.

Breezy's new facility in Raszyn exemplifies the future of sustainable re-commerce. By integrating advanced AI and robotics, the company is setting new standards in efficiency and precision for the refurbishment of pre-owned smartphones.

Breezy – At the forefront of re-commerce excellence

Breezy, a four-year-old subsidiary of the ASBIS Group, specialises in trade-in, refurbishment, and remarketing of second-life IT and electronics. Having gained a dominant position in 9 markets across Central Asia and the Caucasus, it has been expanding its presence in the EU, Middle Eastern, and African markets since 2024. Breezy's trade-in operations cover approximately 4,000 retail locations through successful partnerships with 45 leading retail chains and telecom operators. Its omnichannel approach, combining e-commerce with brick-and-mortar Breezy Experience Centers, enables the brand to deliver affordable smartphones, computers, and other electronics to the market, while maintaining excellent levels of customer service.

Industry 5.0 – Defining the new approach to sustainability and resilience

1. A human-centric enterprise

Industry 5.0 standards focus on the synergy between humans and robotic systems. At Breezy’s facility, repetitive and physically demanding tasks are managed by collaborative robots, automated lines, and AI solutions. This allows employees to concentrate on high-value tasks, such as repairs and customer interactions, promoting their well-being and sustainable performance.

2. Sustainability

Industry 5.0 enterprises leverage technology to benefit society, the environment, and the circular economy. Breezy’s new production line exemplifies this principle by making technology more accessible, reducing electronic waste, and cutting CO2 emissions. By the end of 2024, Breezy had given a second life to over 300,000 smartphones, reducing CO2 equivalent emissions by more than 20,000 tons.

3. Resilience

Industry 5.0 solutions bolster business resilience against modern challenges. Breezy, a leader in pre-owned device remarketing, prioritises offering the best prices to customers. Enhanced operational efficiency—achieved through error-free grading, reduced labor costs, and faster processing times—enables Breezy to maintain competitive pricing while ensuring profitability. Additionally, providing comprehensive product information builds customer trust, addressing a key industry challenge.

Andrii Kosar, General Manager of Breezy, noted: “Transparency is one of Breezy’s core values. We ensure customers receive maximum product information before opening the box of a refurbished device. I am also confident that our new automated grading facilities in Poland will markedly improve our scalability, sustainability, and time-to-market.”

About Breezy

Breezy is a full-cycle provider of sustainable electronics solutions, specializing in trade-in, refurbishment, and remarketing of second-life tech devices.

Founded in 2020 as a subsidiary of the ASBIS Group, Breezy now operates in nine markets across the EU, the Middle East, and Africa. It is the market leader in Trade-In services in Ukraine, Kazakhstan, Georgia, Moldova, and Azerbaijan.

Breezy’s trade-in operations cover approximately 4,000 retail locations through successful partnerships with 45 leading retail chains and telecom operators. With an omnichannel approach—integrating four e-commerce platforms and 10 brick-and-mortar Breezy Experience Centers and iSlands—the brand delivers affordable smartphones, computers, and other electronics while ensuring excellent customer service.

Headquartered in Cyprus, Breezy operates three production facilities in Poland, Ukraine, and Kazakhstan. The total manufacturing space is over 2,000 sq.m., enabling full-cycle grading and upgrading operations. The Breezy team consists of approximately 200 employees.

For more information, please visit https://breezy.band/

“I'm excited to see the results of the collaboration between Breezy's re-commerce specialists and the ASBIS Robotic Solutions (AROS) engineering team. Their partnership has led to the creation of a state-of-the-art 'Industry 5.0' automated production facility. This scalable, cost-efficient solution guarantees reliable diagnostics and can be easily replicated across various markets.’’ Comment made by Lefkios Theodosiou General Director of ASBIS KYPROS LTD

About ASBIS KYPROS LTD:

ASBIS KYPROS LTD is a subsidiary of ASBIS Group, is a leading IT company specialising in value-added distribution and development of IT, IoT, and Robotic products, solutions, and services to the markets of Europe, the Middle East, and Africa.

ASBIS KYPROS LTD operates in Cyprus and serves customers across Cyprus, Malta, and Israel.

The company offers a wide range of products, and services including servers, storage, computers, laptops, peripherals, networking, software, and components from well-known brands among others, Supermicro, Purestorage, AMD, Micron, Seagate, Dell, Lenovo, and Logitech.

In addition to VAD, ASBIS KYPROS LTD provides Value added Services as phone and laptop repair, network security solutions digital signage solutions, and IT maintenance services.

For more information about ASBIS KYPROS LTD, please visit www.asbis.com.cy or call +357 25-257350, or email info@asbis.com.cy.