Telia & Pavla BBDO and TheWorx: Not your average agency

Special Feature 11:20 - 20 March 2025

Advertising & Communication Experts

“At Telia & Pavla BBDO and TheWorx, we’re not your average agency. For us, digital marketing isn’t just a service—it’s a powerful tool that drives real value for the businesses we partner with. Part of the renowned BBDO Worldwide Network, we strive to make an impact, to DO BIG THINGS, and to help our clients achieve extraordinary results,” the company notes.

It believes in the perfect balance between creativity and analytics. “Our work is designed not just to achieve measurable outcomes, but to make your audience feel something. Whether it’s through compelling storytelling, eye-catching visuals, or data-driven strategies, we aim to create experiences that resonate deeply and drive action,” Telia & Pavla BBDO and TheWorx underlines.

Multichannel Digital Expertise

The company leverages a wide array of digital channels to craft campaigns that deliver results. From social media platforms like Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) to YouTube, Google Display, Programmatic Display, and online video, they’ve got it covered. Telia & Pavla BBDO and TheWorx also specialize in innovative avenues like in-game advertising (e.g., Roblox), paid search, Spotify ads, email marketing, content marketing, SEO, and influencer marketing. Its creative solutions are always tailored to fit the medium, for maximum engagement.

Strategy First, No One-Size-Fits-All Solutions

According to Telia & Pavla BBDO and TheWorx, “What sets us apart is our commitment to strategy. We don’t rely on generic templates or cookie-cutter approaches. Instead, we dive deep into understanding your business—your challenges, opportunities, and audience. Our thorough research often surprises clients with how well we grasp their industry. This approach is reflected in the work we produce. Big results demand big thinking, and that’s exactly what we deliver.”

Social Media: The King of Modern Advertising

There’s no denying it—social media reigns supreme in today’s advertising landscape. It’s where consumers spend most of their time, but many brands miss the mark. The key according to Telia & Pavla BBDO and TheWorx? “Avoid being just another piece of promotional content in the endless scroll. To stand out, your brand needs to be part of the entertainment—unavoidable, bold, and memorable. That’s where we come in.”

As Telia & Pavla BBDO and TheWorx highlights, “We’re always on the lookout for new platforms and methods to connect with audiences. When TikTok launched its advertising platform in Cyprus, we were among the first to embrace it, creating campaigns that felt native to the platform. To stay ahead, we’ve expanded our content team to include a fresh group of Gen-Z creators. Armed with iPhones, selfie sticks, and a no-script policy, they produce content that aligns perfectly with TikTok’s unique style and trends.”

Innovation at Our Core

Telia & Pavla BBDO and TheWorx have developed their own tools to ensure optimal results where others rely on guesswork. For instance, in influencer marketing, it has created mathematical models to estimate cost-per-reach metrics based on publicly available data. “This allows us to plan campaigns with precision and efficiency,” the company explains.

Global Reach, Local Expertise

Through its ongoing partnership with BBDO, the company has access to tools and best practices that would otherwise be unavailable in the local market. While many of its clients focus on Cyprus, Telia & Pavla BBDO and TheWorx also manage international campaigns. We “Recently, we’ve executed digital campaigns in markets including the UK, Ireland, Germany, France, Greece, Israel, the UAE, Saudi Arabia, Lebanon, and China,” the company said, adding, “Our ability to adapt strategies to local markets while maintaining a brand’s international identity is one of our key strengths.”

Elevate Your Digital Presence

The company goes on to invite, “If your business is ready to achieve big things, we’re ready for the challenge. Let’s collaborate to unlock growth opportunities, solve lingering brand challenges, and elevate your digital presence. Step one is strategy. Step two is creativity. The result? A killer combination that drives real impact.

Let’s meet and create something extraordinary together.”

Company Info

Number of Employees: 36

Management Team:

Stelios Anastasiades, Managing Director

Athos Kyriakou, Deputy Managing Director

Areti Anastassiades, Group Chief Operating Officer

Andreas Anastasiades, Head of Digital & Strategy

Alexandra Kypreou, Media Director

Anastasia Tsami, Group Executive Creative Director

Evelina Zachariou, Creative Content Director

Elias Arvanitis, Head of Accounts & Growth