Technology, environmental practices, and green buildings as competitive advantages in construction

The construction industry is rapidly evolving, integrating technology and innovation for sustainable solutions. From smart materials and 3D printing to renewable energy sources, modern construction is reducing its environmental footprint.

The use of artificial intelligence improves efficiency and reduces resource waste. At the same time, the implementation of green practices—such as recycling building materials and enhancing energy efficiency—strengthens sustainability.

Businesses that invest in innovation not only contribute to mitigating climate change, but also gain a competitive edge in the global market, shaping the future of the construction sector.

The 19th Property Development & Construction Conference and Exhibition, held at the Hilton Nicosia, hosted a panel discussion titled "Technology, Innovation and Environmental Responsibility in the Modern Construction Industry," where key players in the field shared their views and insights.

Resilience and long-term cost assessment

Sustainable development in the construction sector is a matter of culture and mindset, said Christos Christodoulou, Partner/Director at Simpraxis Architects, emphasising that project designers have been trained in the requirements of the European Green Deal.

“It’s a matter of culture—both for designers and for users and developers. Designers have the tools and can contribute to the construction of buildings that are based on resilience and long-term cost,” he noted.

According to Christodoulou, an energy-efficient building with low maintenance costs retains its value over time.

Clients are demanding greener buildings

There is a growing need for regulatory changes regarding the environmental characteristics of buildings, noted Antonis Michael, Head of Technical Operations, Cyview Developers and Member, OSEOK

As Michael said, clients are increasingly aware of the changes that need to be made—such as implementing environmental practices, focusing on eco-friendlier projects, introducing new cooling and heating methods in homes and apartments, using renewable energy through the installation of photovoltaic systems, and incorporating smart devices that improve energy consumption.

Highlighting the public’s interest in environmental standards and building maintenance issues, Michael pointed out that nine out of 10 clients now ask for details about the building’s energy performance certificate before making a purchase.

Challenges and obligations for the construction industry

On his part, Stefanos Pierides, General Secretary, Federation of the Building Contractors Associations of Cyprus (OSEOK) & Managing Director, MEDCON, stated that everything begins with the Green Deal, which affects all business activities.

The directive on energy efficiency introduces new challenges for the construction sector, he said, specifically referring to the whole life cycle potential and the new obligations that arise.

“We need to seriously rethink how we construct buildings, as many tools are being developed at both the European and state level to support us,” Pierides stressed, adding that in the future, those who comply will benefit from lower interest rates and other incentives.

Technology as a strategic choice

Aphrodite Psara, CEO/President, N. Psaras Construction Co. Ltd & Member, OSEOK, stated that “technology is not just a tool, but a strategic choice that will shape the future of the construction sector”. She spoke extensively about how her company leverages technology.

She specifically noted that the use of technological tools has led to a significant improvement in communication between the various parties involved in building construction—from the initial plan submission and onward—with coordination now happening quickly and efficiently.

Quickly adapting to the Green Deal is key

The Green Deal presents both a challenge and an opportunity for the construction sector, as it is expected to reshape the industry, said Andrea Rotou, Technical Operations Director, Rotos Group & Member, OSEOK.

According to Rotou, the key lies in how quickly companies adapt to the new reality, warning that failure to do so may lead to regulatory hurdles.

She also acknowledged that when construction costs increase for a more environmentally efficient property, clients understand and accept it.

Additionally, she explained that proper staff training is essential to implement the changes brought about by the Green Deal.

The panel was moderated by Yiannos Poumbouris, Director, Federation of the Building Contractors Associations of Cyprus (OSEOK).