Marius Pandel: "Cyprus is a key market for AnimaWings, and we are committed to strengthening our presence here"

Cyprus is an important market for AnimaWings and for this reason the growing Romanian airline is dedicated to strengthening its presence in the region, having as its goals, among others, the expansion of the Bucharest-Larnaca route with additional flights and the strengthening of its local partnerships with travel agencies and tourism operators in Cyprus.

As AnimaWings President of the Board & Co-owner Marius Pantel emphasises in an interview with InBusinessNews, in the above context, the Romanian airline's collaboration with Orthodoxou Aviation is crucial for strengthening its position in Cyprus.

“As a trusted partner with deep expertise in the local aviation and tourism market, Orthodoxou Aviation helps us expand our distribution channels, enhance customer support, and build strong relationships with Cypriot travelers,” Pantel notes.

The President of the Board & Co-owner of AnimaWings talks about the airline's top priorities, which include network expansion, fleet modernisation and digital innovation, while also referring to the low-cost airline market, which, as he notes, "is highly competitive, with challenges such as fluctuating fuel prices, regulatory changes, and evolving passenger expectations."

The AnimaWings philosophy and its greatest advantages

Can you tell us about the history and philosophy of AnimaWings?

AnimaWings was founded with the ambition to offer to the passengers a seamless, comfortable, and accessible way to fly in the destinations they need. Since its launch, the airline has focused on providing high-quality services while maintaining competitive prices, making travel more convenient and enjoyable for our passengers. Our philosophy is centered on reliability, comfort, customer satisfaction, and continuous innovation. We strive to blend efficiency with personalised service, ensuring every journey with AnimaWings is a pleasant experience.

What are AnimaWings' greatest advantages and successes as an airline?

One of our biggest advantages is our modern fleet, which now includes the state-of-the-art Airbus A220-300, offering superior comfort, fuel efficiency, and reduced environmental impact. Additionally, our strategic route network ensures convenient connections between Romania and key European and Middle Eastern destinations. Our customer-first approach has also contributed to our success, as we continuously improve our services based on passenger feedback. Another key achievement is the rapid expansion of our network, including the recent addition of Larnaca as a new destination, demonstrating our commitment to growth and meeting passenger demand.

The low-cost airline market

What are the biggest challenges AnimaWings faces in the low-cost airline market, and how do you handle them?

The low-cost airline market is highly competitive, with challenges such as fluctuating fuel prices, regulatory changes, and evolving passenger expectations. To stay ahead, we focus on cost optimisation without compromising quality, leveraging modern aircraft that reduce fuel consumption and operational costs. We also prioritise customer engagement and loyalty through attractive fare structures, flexible ticketing options, and enhanced in-flight experiences. Additionally, we invest in digital innovation, making the booking process, check-in, and overall travel experience as smooth as possible.

AnimaWings' top priorities

What are the company's priorities for the near future? Do you have plans to expand your fleet or flight network?

Our top priorities include network expansion, fleet modernisation, and digital innovation. We are actively working on increasing our destinations, particularly in strategic leisure and business hubs. The success of our newly launched routes (domestic and international) has encouraged us to explore further opportunities for other destinations, such as Tel Aviv or Dublin. In terms of fleet, we have an ambitious plan to increase our number of aircrafts to a total of 12 units, A220 and A320, till 2027 and to expand our routes network all over Europe, but also to cover as much as possible of the 16 existing airports in Romania.

Has AnimaWings undergone its own digital transformation, with the adoption of new technologies?

Yes, AnimaWings has embraced digital transformation to enhance the passenger experience. Our user-friendly booking platform, online check-in system, and real-time flight updates ensure a seamless journey. We have also implemented data-driven strategies to optimise pricing, route planning, and customer service. Additionally, we are exploring AI-driven solutions for personalised travel recommendations and improved customer interactions.

"We are committed to strengthening our presence here"

What are AnimaWings' objectives for increasing its presence and expanding its customer base in Cyprus?

Cyprus is a key market for AnimaWings, and we are committed to strengthening our presence here. Our main objectives include:

• Expanding the Bucharest-Larnaca route with additional flight frequencies to cater to growing demand.
• Enhancing our local partnerships with travel agencies and tourism stakeholders in Cyprus.
• Strengthening brand awareness through targeted marketing campaigns.

Crucial partnership with Orthodoxou Aviation

What are your expectations for the Larnaca-Bucharest route, and what is the significance of your partnership with Orthodoxou Aviation?

The Larnaca-Bucharest route is a strategic connection between two dynamic markets, catering to both Romanian tourists traveling to Cyprus and Cypriots visiting Romania for business and leisure. We anticipate steady growth in passenger numbers, driven by increased travel demand and our commitment to providing a comfortable and affordable flying experience.

Our partnership with Orthodoxou Aviation is crucial in reinforcing our position in Cyprus. As a trusted partner with deep expertise in the local aviation and tourism market, Orthodoxou Aviation helps us expand our distribution channels, enhance customer support, and build strong relationships with Cypriot travelers. This collaboration ensures that AnimaWings remains a preferred choice for those traveling between the two countries.

(Source: InBusinessNews)