FamigliaEight: Fusing Strategy, Marketing and Communications

FamigliaEight is a full-spectrum creative consultancy specialising in strategy, business and brand development, communication, and marketing, growing brands in 10+ regions worldwide.

“From setting up new ideas to diversifying into new arenas and entering novel markets, we help brands, companies, and individuals not just navigate, but anticipate and shape the ever-shifting business landscape,” the company notes.

Digital experts that stand out

The FamigliaEight team comprises professionals with diverse backgrounds, blending academic knowledge, corporate experience, and street-smart insights. “This unique fusion allows us to offer integrated services, experiential communication, and deep marketing across various mediums. Our commitment to strategic, inspiring, and innovative work ensures that we resonate with the right audience and unlock maximum potential for our clients,” the company explains.

Its clientele includes businesses in hospitality, corporate services, FinTech, real estate, energy, retail, the public sector and lifestyle brands. FamigliaEight also helps individuals manage their personal brand, from politicians to public personalities, business people and beyond.

Core digital expertise and service

The company’s main offerings include:

● Insights, Strategy, Branding, Consulting: We delve deep into market trends and audience behaviours to craft strategies that align with our clients' goals. From setting up new ideas to diversifying into new arenas and entering novel markets, we take care of your brand management through a true strategic lens, engaging PR, communication, research and brand activation.

● Creative Content Development: Our content game is backed by research, true strategic insights and storytelling. Our team produces compelling content, from conventional PR to multimedia campaigns that captures attention and fosters engagement, online and offline.

● Product and Service Innovation: We help you launch new products and services to enhance user experiences and seamlessly guide you towards sustainable transformation.

● Paid Media, Media Buying & Planning : Our strategic media placements ensure optimal reach and return on investment. From a simple growth concept to increase your reach, to meaningful SEO and fully-fledged media buying, we communicate your work to the right audience through the most effective channels.

By integrating these services, FamigliaEight helps businesses establish a robust multi-channel presence, engage effectively with their target audience, and achieve sustainable growth.

Driving brand growth and engagement

“We leverage a holistic approach to business and brand development, marketing, communication, and public relations. Our strategies are data-driven but also based on qualitative criteria to engage and convert, utilising advanced strategies to inform decision-making and optimise every action,” the company underlines.

FamigliaEight also embraces emerging technologies to create immersive and interactive experiences that captivate audiences and drive brand loyalty. “Our ‘Integrated Bundle' is a novel concept, based on the moto of ‘Better Brands, Better Business’ – to enable growth, we use our Strategic Framework to increase brand equity through carefully planned processes and KPIs,” the company explains.

Local market adaption & international identity

FamigliaEight believes in the fusion of strategy and communications, seamlessly merging global brand narratives with local cultural specificities, noting, “Our approach ensures that brands remain authentic to their core identity while resonating with local audiences.”

Through transparent communication and a focus on long-term value creation, the company cultivates environments where success is shared and celebrated by all stakeholders. At the same time, it plans localised campaigns, contextualising its approach each time.

Company Info

Management Team: Irene A. Demetriou, Founder

Current Job Openings: Multimedia Designer / Marketing Account Manager

Social Media:

Facebook:

https://www.facebook.com/famigliaeight/

Instagram:

https://www.instagram.com/famigliaeight/

LinkedIn:

https://www.linkedin.com/in/irenedemetriou/

Company Contact Details:

Address: 15, Annis Marias St., 3071 Limassol, Cyprus

Email: id@famiglia8.com

Web: https://famiglia8.com