Libertex races ahead - Fuelling growth and innovation through Formula One

Success in online trading demands precision, strategy, and adaptability - qualities equally underlying to the world of motorsport.

Through its recently announced partnership with the KICK Sauber F1 Team, Libertex strengthens its global presence, aligning with a sport that epitomises innovation, high performance, and unwavering ambition.

Beyond brand visibility, this collaboration represents a synergy of expertise, where the precision and adaptability essential in F1.

Marios Chailis, Chief Marketing Officer of Libertex Group, delves into the significance of the partnership, the role of elite sports sponsorships in the company’s growth, and what lies ahead, from KICK Sauber F1 to the Monaco Grand Prix and beyond.

• Formula One represents a significant step into the world of motorsport for Libertex. Why venture into F1, and how does this align with your brand’s core values and strategic vision?

Formula One embodies excellence, precision, and innovation, values that perfectly align with Libertex’s commitment to providing our clients with cutting-edge technology and strategic execution. The sport represents the pinnacle of high-performance engineering and split-second decision-making, much like the financial markets, where success depends on agility, precision, and strategic adaptability. Beyond its sporting appeal, Formula One has experienced exceptional global growth. A recent Nielsen Sports study found that the sport now boasts a total audience of 750 million fans, firmly establishing it as the most popular annual sporting series, driven by rising engagement among women and younger demographics. Notably, women now comprise 41% of F1’s fanbase. These figures highlight Formula One’s success in strengthening and diversifying its engagement with a global audience. Similarly, just as Formula One has transformed its relationship with fans and attracted an increasingly diverse following, Libertex continually refines and evolves its platforms to provide traders with a seamless, efficient, experience tailored to their needs. Our partnership with the KICK Sauber F1 Team is a natural fit, reflecting our shared commitment to peak performance, innovation, and the relentless pursuit of excellence on the global stage.

• How will this partnership benefit Libertex and the KICK Sauber F1 Team?

For Libertex, this partnership represents a powerful opportunity to enhance our global brand visibility, particularly in key markets where Formula One enjoys a massive following. It strengthens our reputation by aligning with a sport that exemplifies technical prowess, strategic excellence, and peak performance. F1’s vast international reach ensures that Libertex is showcased on a prestigious global platform, reinforcing our status as a forward-thinking and innovative financial services provider.

For KICK Sauber F1 Team, our collaboration brings an ambitious and forward-looking brand into their commercial network, directly supporting their long-term aspirations as they transition into the Audi F1 factory team in 2026. More than just a branding exercise, this partnership is an exchange of expertise and innovation between two industries driven by precision, speed, and performance. Together, we aim to push the boundaries, create meaningful activations, and deliver excellence both on the track and in the financial world.

• How do you plan to maximise the impact of this sponsorship, particularly in terms of branding, partner engagement, and employee involvement?

We have a range of exciting initiatives in the pipeline, mainly centred around prestigious races such as the Monaco Grand Prix, where Libertex branding will be prominently showcased, not just on the race car, but at high-profile events as well. Beyond visibility, this partnership offers a unique platform to cultivate deeper engagement with our partners and employees.

We will be offering exclusive hospitality experiences, privileged behind-the-scenes access, and bespoke activations that not only enhance brand recognition, but also foster collaboration, inspire innovation, and provide strategic insights that benefit both Libertex and the KICK Sauber F1 Team. Our logo will be prominently displayed on the car throughout the season, with races hosted in several strategically important markets, further reinforcing our brand’s global presence and influence.

• Why specifically choose KICK Sauber F1 Team for this collaboration?

KICK Sauber F1 Team perfectly embodies Libertex's core brand values of precision, agility, and relentless innovation. The partnership is a natural synergy, driven by a shared ethos of high performance, precision, and determination to reach the top. Just as an F1 team meticulously optimises every element of its car to gain a competitive edge, Libertex continuously refines its technology and strategy to empower traders with speed, efficiency and seamless execution.

KICK Sauber’s transition to becoming Audi's official F1 factory team in 2026 is fascinating, representing stability, long-term potential, and commitment to innovation - all qualities we deeply value at Libertex. This collaboration is about more than a sponsorship - it’s a shared commitment to pushing the limits of innovation and performance.

• You attended the historic F1-75 launch event in London, where all teams revealed their 2025 cars together for the first time. How did it feel to see the Libertex logo unveiled on the F1 car?

Witnessing the Libertex logo unveiled on the F1 car at such a landmark event was electrifying. It was an immensely proud moment, marking the beginning of an exciting partnership and solidifying our brand’s place in the high-octane world of Formula One. The atmosphere at the event was incredible, and all teams gathering for the first time in F1 history to unveil their cars added to the magnitude of the occasion.

The launch reinforced just how influential Formula One is as a global sporting and technological powerhouse. Having Libertex represented in such a prestigious setting was a testament to our commitment to excellence, precision, and performance on a world stage. However, this is just the beginning. The real work lies ahead as we activate this partnership to its full potential, ensuring that we not only capitalise on this incredible opportunity but also continue to push boundaries, drive innovation, and make a lasting impact.

• Libertex has an established history with elite sports sponsorships, such as your current partnership with FC Bayern. How do sports sponsorships align with Libertex’s values, and what insights can be gained from working with these teams?

Sports, in all its forms, represent dedication, discipline, and the drive to achieve the highest standards - values that resonate deeply with Libertex. Equally important is the commitment to integrity and ethical excellence, ensuring fair play, respect, and accountability at the highest levels of competition. These principles are essential not only on the field or track but also in business and finance.

Partnering with elite teams such as FC Bayern and KICK Sauber F1 Team allows us to witness first-hand what it takes to perform at the highest level. Whether it’s the teamwork and strategic thinking seen in football or the precision, agility, and adaptability required in Formula One, each sport provides invaluable insights that extend beyond the field and the track.

Through these partnerships, we immerse ourselves in a high-performance culture, learning lessons that directly translate into the trading world. The ability to adapt, make calculated decisions under pressure, and maintain a competitive edge are principles that define success in both sports and finance.

• How important are sports sponsorships for businesses, particularly in your industry?

Sports sponsorships play a crucial role in brand positioning and long-term customer engagement, particularly in a highly competitive industry like online brokering. In a market where trust, performance, and reliability are key differentiators, aligning with elite sports teams provides a powerful platform to reinforce these values globally.

At Libertex, we see sports sponsorships not just as marketing initiatives but as strategic investment in credibility and brand strength. High-performance sports, whether in Formula One or elite football, mirror the qualities we strive for in trading—precision, agility, and the ability to make split-second decisions under pressure. This symbolic alignment enhances our credibility, strengthens brand perception, and supports our broader strategic objectives through premium visibility and association with excellence.

• Last year, Libertex made huge waves and caused quite an impression at the Monaco Grand Prix. Can we expect something even more exciting for Monaco this year?

Absolutely. Building on last year’s success momentum, we have an even more ambitious programme lined up for Monaco 2025. Our presence will be even stronger, with a series of exclusive hospitality experiences, elite networking opportunities, and immersive brand activations that showcase our ongoing partnership with KICK Sauber F1 Team.

Libertex made a bold statement during the Monaco Grand Prix in 2024, marking its entry into Formula One with a landmark partnership and co-hosting the Ultimate F1 Superyacht party. This exclusive event brought together partners, celebrities, and motorsport enthusiasts, epitomising the synergy between high finance and high-speed racing. From the Libertex-branded Bugatti Chiron to the opulent Seven Sins superyacht, the event was a true showcase of our brand’s sophistication and pioneering spirit, leaving a lasting impression on all in attendance.

Monaco has always been more than just a race. It is the jewel in the crown of the Formula One calendar, an event synonymous with prestige, luxury, and high performance and for Monaco 2025, we are taking things even further. Beyond brand visibility, we are curating bespoke experiences for our partners and guests, offering unparalleled access to the world of F1 and the high-performance ethos that defines both motorsport and trading. Expect innovation, excitement, and an unwavering commitment to excellence as we continue to strengthen Libertex’s presence within the sport.

Libertex has been nominated as one of the best service companies in Cyprus at this year's IN Business Awards, the most prestigious business awards institution in Cyprus. Being shortlisted among the top five companies in the ‘Services’ category is yet another remarkable distinction and recognition that highlights Libertex's commitment to excellence and dedication to delivering the best possible services.